/SIGN SMART, NOT HARD

Sometimes you do not need to be a genius, you simply need to know your tools. Inspired by the mockumentary language of The Office, this piece proves exactly that.


/TEAM


Client: Signaturit Group

Production Company: PLAY


Director: Albert Capó

Creative Direction: Andrea Virgili

Creative Copywriting: Julio Domínguez


(2025)

/SIGN SMART, NOT HARD

Sometimes you do not need to be a genius, you simply need to know your tools. Inspired by the mockumentary language of The Office, this piece proves exactly that.


/TEAM


Client: Signaturit Group

Production Company: PLAY


Director: Albert Capó

Creative Direction: Andrea Virgili

Creative Copywriting: Julio Domínguez


(2025)